6 Obvious Reasons Why Social Media Marketing is Important

Why is social marketing so important for your brand?

These days having a website for your business has become a requirement and no longer an option. You don’t need to be told that it’s easier and faster for prospective clients to Google your business rather than flip through the yellow pages and make calls just to get to you (because you already know all this). But having a website for your business is just half of the work you should be doing online, your digital storefront has to extend to social media marketing sites like Facebook and Twitter and it’s time to start capitalizing on it. If your company is not on Facebook, Google+, Twitter or Instagram then you need to wake your brain up from slumber realize that it’s 2015 and all your consumers are on social media (or risk falling behind your competition). Here are six reasons social media marketing should be your company’s top priority.

Various social media marketing platforms commonly used by marketers.

1.)  You get more personal with your target market: What makes Facebook, Twitter and Instagram very useful and convenient is that you get to interact with your consumer base on a more personal level. You get to read their tweets and statuses and see what they get up to on a daily basis and get to adjust your social media marketing strategy and make it more effective as a result.

2.) Immediate response: If clients and consumers experience a problem with your product/service, you want to know about it quickly so you can respond and address it just as fast. With the feedback you get in the process of social media marketing, you will be the first to know about issues that consumers are facing with your brand and take the necessary steps to resolve them. A study from Lithium shows that consumers will virtually punish and bad-mouth your brand if you fail to respond quickly on not only your Twitter account but all your social media marketing platforms.

3.) Stay ahead of your competition: If you haven’t heard already: the early bird gets the worm and the worms easily accessible through social media marketing. The sooner you’re on Facebook and Twitter, the sooner you can start engaging your prospective consumers and followers. This isn’t something you want to fall behind on because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. Truth be told, your competition is probably already marketing with Facebook, and maybe even Twitter and LinkedIn, too.

4.) People become more receptive: People view Twitter and Facebook as social networks, not platforms for marketing purposes. This results in people being highly receptive to your messages because they are less likely to see it as an advertisement. Don’t forget to expand your social media marketing outreach. Search for other popular social networks for your brand to engage consumers on.

5.) More Sales: Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try Tweeting or posting promotions and coupon codes, good only to those who are your Facebook fans or Twitter followers (around The Content Factory, we call them “Tweeps”). You’ll be surprised at how many people inquire about your promotions and make purchases using the code!

6.) Discover new clients: You will find customers you didn’t know existed. If you follow specific keywords in Twitter, you can find people who are looking for the products you sell (and then direct them to your site or your physical location). Using Twitter for marketing is great that way, telling people who want your products how to get them from your company is just an @ sign away. Sharing posts on niche Facebook groups and leveraging other social media marketing platforms with a “search” feature are also a great way to gain mass quantity and quality consumers.


Simply put, social media marketing is part of doing business in the new millennium. Marketing with Facebook has been hot for quite a while now, but recently more and more companies have been using Twitter for marketing. If your business isn’t already active on social networking sites, now is the time to start. Who knows, you could be missing out on sales opportunities right now.

Also, hire experts to deliver excellent and exceptional results for your business through social media marketing. Skytel is a veteran company when it comes to online presence and conversion from followers to sales. Contact us or Call us at: +255 683 900 500